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It's Not How Good You Are, It's How Good You Want to Be
By Arden, Paul        
Paperback - English

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It s Not How Good You Are, It s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.

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ADDITIONAL INFO

ISBN
0714843377
EAN
9780714843377
Publication Date
01/06/2003
Pages
128
Dimension
17.78cm x 12.19cm x 1.52cm
Age Group
13 to 22
Grades
8th Grade to Post Graduate
Lexile Level
0
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About Author

Arden, Paul
Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.




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