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Start with Why: How Great Leaders Inspire Everyone to Take Action
Paperback - English

"A powerful and penetrating exploration of what separates great companies and great leaders from the rest."--Polly LaBarre, co-author of "Mavericks at Work." ...The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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ADDITIONAL INFO

ISBN
1591846447
EAN
9781591846444
Publisher
Publication Date
27/12/2011
Pages
246
Dimension
20.07cm x 13.21cm x 2.03cm
Age Group
18 and above
Grades
College Freshman to UP
Lexile Level
0
Award
About Author

Sinek, Simon
Optimist and humanist Simon Sinek is the bestselling author of Start With Why, which has helped organizations around the world inspire their people to new heights. He has presented his ideas to members of Congress and foreign ambassadors; to small businesses and giant corporations like Microsoft and American Express; to Hollywood executives and Pentagon generals, among many others. His TEDx video about the power of WHY is one of the most viewed talks of all time on TED.com. He lives in New York.




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