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Winning in Sports Business
by Rasile, Michael       
(Paperback - English - 9781636766089)
Did you know that the movie Jerry McGuire ruined the sports agency business? br In Winning in Sports Business, Michael Rasile shares what the nuances of the sports business landscape are like, and what people need to do to get into it. He shares stories from the movers and shakers in the sports business and details many different areas of the sports business world that are still untapped. br This book will help answer these questions: ul li What are the types of jobs career paths in sports? li li Ever wonder where sports media is going? li li Where does all the money go in sports? li li Why is sports business so male dominated? li li How doeven ..
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Sport Brands
by Bouchet, Patrick    Hillairet, Dieter    Bodet, Guillaume
(Paperback - English - 9780415532853)
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As we ..
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The Sports Management Toolkit
by Emery, Paul       
(Paperback - English - 9780415491594)
The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers all the key functional areas of contemporary sports management, including: ul li marketing li li performance management li li risk management li li human resource man ..
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Dog Park Design, Development, and Operation
by Glasser, Marilynn R.       
(Paperback - English - 9780736091558)
In Dog Park Design, Development, and Operation you'll learn how to make your dog park a reality from concept to opening celebration and beyond. Find step-by-step guidance plus information on location considerations, community benefits, maintenance concerns, design options, amenities, suggested rules, and even program opportunities. More than 90 photos from dog parks across the United States illustrate the various equipment, features, and programming that make dog parks an asset in any community. Author Marilyn R. Glasser, an experienced dog park consultant, shares her insight into some of the challenges and resistance you might encounter in developing a dog ..
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The Billion Dollar Game: Behind the Scenes of the Greatest Day in American Sport - Super Bowl Sunday
by St John, Allen       
(Paperback - English - 9780767928151)
A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports. Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It's about money, more money than the GDP of twenty-five sovereign nations. It's about precision, the timing of everything from the notorious commercials to the epic halftime show. And it's about the vision and skill of designing a state-of-the-art stadium to house the great show. Here, Allen St. John reveals how America's biggest spor ..
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Fans of the World, Unite!: A (Capitalist) Manifesto for Sports Consumers
by Ross, Stephen F.    Szymanski, Stefan   
(Hardcover - English - 9780804756686)
Fans of baseball, football, basketball, and hockey have long been exploited and oppressed by the monopolistic practices of team owners. The time has come for a revolution in the organization of major U.S. sports! Fans of the World, Unite! is a clarion call to sports fans. Appealing to anyone who is in despair due to the greed and incompetence of team owners, this book proposes a significant restructuring of sports leagues. It sets out a rational program for a revolution that will serve the best interests of the fans and of the sport itself. But Stephen F. Ross and Stefan Szymanski are no Marxists: they show how a revolution in the organization of sports might ..
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Football Fortunes: The Business, Organization and Strategy of the NFL
by Jozsa, Frank P.       
(Paperback - English - 9780786446414)
Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue and explains the intricacies of the league's expansions and mergers, territories and relocations; the operation of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs. ..
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Brand NFL: Making and Selling America's Favorite Sport
by Oriard, Michael       
(Paperback - English - 9780807871560)
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries. ..
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Research Methods for Sport Management
by Skinner, James    Edwards, Allan    Corbett, Ben
(Hardcover - English - 9780415572552)
Research methods courses have become a compulsory component of most degree programs in sport management. This is the first introductory research methods textbook to focus exclusively on sport management. Through the use of examples, cases and data taken from the real world of sport management it opens up a traditionally dry area of study, helping the student to understand the vital importance of sound methodology in their studies and subsequent professional practice. The book covers the full range of quantitative and qualitative methods across the whole span of the research process, from research design and the literature review to data analysis and report writi ..
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Who Killed English Football?: An Analysis of the State of English Football
by Exall, K. P. C.    Exall, Kpc   
(Paperback - English - 9781434349484)
"Who Killed English Football?" is the product of personal research born out of a mixture of curiosity and frustration. This book was prompted by the inexorable decline of English football performance at European and World Cup events. Analysing the causes of such deterioration, simple but worrying truths are unearthed and laid bare. Club vs Country rivalry, a surfeit of money, a chimaera-like governance, "embedded" media and a foreign player invasion are all contributors to the slow death of the "beautiful game". There might be a glimmer of hope ... provided reality is acknowledged and palliative remedies introduced. ..
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When the Game Is on the Line: From the Man Who Brought the Heat to Miami and the Browns Back to Cleveland: An Inside Look at the High-Stakes World o
by Horrow, Rick    Bloom, Lary   
(Paperback - English - 9781600378997)
A fascinating insider's look at the people, politics, and power plays behind the mega sports deals br In "When the Game Is on the Line", Rick Horrow reveals the real stories behind the biggest sports deals of the past twenty years, over 100 of which he has brokered. Since early battles with infamous Dolphins owner Joe Robbie and a backstabbing Miami City Commission, Horrow has tangled with colorful figures in sports and government, including NFL Commissioner Paul Tagliabue, Florida Governor Jeb Bush, golf legend Jack Nicklaus, and Miami Heat owner Ted Arison. The results have included new stadiums across America, league expansions, elite teams such as the Miami ..
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Public-Private Partnerships for Major League Sports Facilities
by Long, Judith Grant       
(Paperback - English - 9780415629799)
This volume takes readers inside the high-stakes game of public-private partnerships for major league sports facilities, explaining why some cities made better deals than others, assessing the best practices and common pitfalls in deal structuring and facility leases, as well as highlighting important differences across markets, leagues, facility types, public actors, subsidy delivery mechanisms, and urban development aspirations. It concludes with speculations about the next round of facility replacement amidst rapid changes in broadcast technology, shrinking domestic audiences, and the globalization of sport. ..
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Sweat Equity: Inside the New Economy of Mind and Body
by Kelly, Jason       
(Hardcover - English - 9781118914595)
Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the ..
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Laker Girl
by Buss, Jeanie    Springer, Steve    Jackson, Phil
(Hardcover - English - 9781600785115)
The never-before-told story of the Buss family and of one woman's rise to the top in a man's world, Laker Girl is an unprecedented glimpse into the glamorous world of the Los Angeles Lakers. It is also a behind-the-scenes journal of the 2009-10 Lakers season, a year in which the franchise captured its 16th world championship. By the time Jeanie was 19, she was already a high-ranking executive with World Team Tennis. Today, she is the Lakers' executive vice president of business operations and one of the most influential women in professional sports. Along the way, she's rubbed elbows with everyone from Michael Jordan, John McEnroe, and Shaquille O'Neal to Ryan ..
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Bad Sports: How Owners Are Ruining the Games We Love
by Zirin, Dave       
(Paperback - English - 9781595587824)
Funny, engaging, and sharply pointed in his appraisal of the sports complex bankrupting our cities, the celebrated author of A People's History of Sports in the United States returns with a hard-hitting indictment of big business and the corrupt practices that are ruining the sports we love. When attending a baseball game becomes a luxury reserved for the wealthy few and cities build multi-million dollar stadiums while letting their bridges crumble, the price of sports in this country demands reassessment. Bad Sports cuts through the hype and bombast to give us a portrait of sports ownership as irresponsible as the financial shenanigans that drove the nation ..
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Global Sport Marketing: Contemporary Issues and Practice
by Desbordes, Michel    Richelieu, André   
(Paperback - English - 9781138795822)
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on team ..
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Sport Brands
by Bouchet, Patrick    Hillairet, Dieter    Bodet, Guillaume
(Hardcover - English - 9780415532846)
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As we ..
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Hope and Heartbreak in Toronto: Life as a Maple Leafs Fan
by Robinson, Peter       
(Paperback - English - 9781459706835)
For many, being a Toronto Maple Leafs fan has become a curse from cradle to grave. br br False hope, hollow promises, and a mind-numbing lack of success - these words describe the Toronto Maple Leafs and the hockey club's inexplicable mediocrity over much of the past decade. br br br br Author Peter Robinson has attended some 100 games over the past six seasons and has little to show for it except an unquenched thirst that keeps him coming back. Why does a team that hasn't won a Stanley Cup since 1967, long before many of its followers were even born, have such a hold on its fans? Robinson tries to answer that question and more while detailing what ..
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How to Be a Sports Agent
by Stein, Mel       
(Paperback - English - 9781843440451)
While the job of a sports agent is simple in principlefind the best contracts, endorsements, and sponsorships for clientsin practice it is a tricky and often confusing profession. This thorough volume provides essential information and invaluable hints on every aspect of the sports agent career path, with topics addressed including how to create and verify watertight legal contracts; how to draft and negotiate successful marketing, merchandising, licensing, and sponsorship deals; and how to act as both a good agent and a good personal adviser. Tips on acquiring new clients and keeping all parties happy as your clientele expands round out this indispensable resou ..
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Sports Fundraising: Dynamic Methods for Schools, Universities and Youth Sport Organizations
by Kelley, David       
(Paperback - English - 9780415507196)
Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. E ..
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