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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
Paperback - English

The Internet has totally revolutionized the practice of public relations. This thoroughly revised second edition shows readers how to use this potent and energizing medium intelligently and effectively, with an eye toward social media. ...

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.

This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must explore how these new technologies and new ways of thinking can help them get their messages across. They must learn to navigate a world of information which social media has made far more complex.

Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.

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ADDITIONAL INFO

ISBN
EAN
9780749449681
Publisher
Publication Date
01/06/2009
Pages
274
Dimension
23.72cm x 16.05cm x 1.98cm
Age Group
NA to NA
Grades
Not Applicable to Not Applicable
Lexile Level
0
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About Author




Young, Philip
Philip Young was Evan Pugh Professor of American Literature Emeritus at the Pennsylvania State University and author and editor of many books, most notably Ernest Hemingway (1952) and Ernest Hemingway: A Reconsideration (Penn State, 1966).

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