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Packaging Design
Hardcover - English

Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the fa ade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.

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ADDITIONAL INFO

ISBN
EAN
9783037681398
Publisher
Publication Date
16/06/2013
Pages
240
Dimension
29.46cm x 22.35cm x 3.05cm
Age Group
NA to NA
Grades
Not Applicable to Not Applicable
Lexile Level
0
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